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When it comes to messaging and image, the right can sometimes be a bit reserved and … well, conservative.

You know the stereotype: A well-to-do, soft-spoken man in a suit, going into detail about tax policy. Probably reads a newspaper and nods in agreement to Ted Cruz.

There’s nothing wrong with that per se. After all, stereotypical conservatives can seem a bit square because they’re busy doing things, like running businesses, working hard and raising families. Those are far more important than crafting slick political messaging.

Lately, however, the messaging has been writing itself. The right seems to have found its voice and realized that all it takes to connect with people is the truth, told passionately.

You could say that’s one of the reasons Donald Trump won in 2016. Instead of slick Obama-esque messaging, he focused on common-sense talk that got to the truth of the matter. Usually it was blunt, sometimes it was crass, but it rang true — and that, combined with Trump’s unique energy, resonated with voters.

Even the soft-spoken Republican politicians have picked up on this. Cruz has buried the hatchet and is holding joint rallies with Trump. Ex-milquetoast Sen. Lindsey Graham catapulted himself onto the national stage by getting fired up for the truth about Supreme Court nominee Brett Kavanaugh and defending it with passion.

Now a new political ad created by an amateur video editor is getting serious attention for doing essentially the same thing: Shining a light on the truth, and presenting reality in a passionate way.

WATCH:

“We have two choices on November 6th,” the powerful video begins. “The GOP’s America … or the left’s America.”

The video expertly cuts rapidly between two extreme contrasts. On the side of the right, the economy is booming. Unemployment is near record lows, especially for Hispanics and African Americans.

On the side of the left, it’s a very different tone. Radical groups like “antifa” literally shut down streets and bash buildings … or people’s faces.

Instead of distancing themselves from this appalling behavior, Democrats such as Hillary Clinton, Maxine Waters and Eric Holder all but endorse it with language that excuses violence.

All of this — in the video and in real life — comes down to a simple but vital choice: “Jobs Not Mobs.”

That’s exactly the message the president himself has been pushing.

“The Democrats don’t like being called an angry mob,” Trump said in a video posted to his Twitter account. “But really, that’s what they’ve become.”

“They’ve gone so far left, they don’t know what’s going on. When you listen to Eric Holder talking about kicking … or Hillary Clinton saying what she said … they just don’t see it,” he added.

“They’re losing it,” the president continued. “We should be a unified country.”

The video was shared with the hashtag “#JobsNotMobs!”

“Democrats produce mobs and Republicans produce jobs!” he echoed in a campaign appearance in Montana.

It isn’t clear who exactly created the spot-on “Jobs Not Mobs” political video. It was posted to a YouTube account labeled “TRUMP 2020,” and a user called “JFord1984” posted it on Twitter in response to Trump’s video.

It had been watched more than 73,000 times as of Sunday evening.

“If the RNC doesn’t plagiarize this, they deserve to lose,” RedState joked over the weekend.

Here’s a better idea: Figure out who made the video and hire them pronto, Trump. This kind of high-energy messaging is exactly what Republicans need, and it shows that you don’t need empty promises to win elections.

You just need to shine a light on the truth.

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24 Comments

24 Comments

  1. Shirl in Oz

    October 22, 2018 at 10:46 pm

    Absolutely brilliant election advertising.

  2. James Kelly

    October 22, 2018 at 10:54 pm

    You have it, run with it.

    2018 VOTE RED!

  3. Rosemarie Wilson

    October 22, 2018 at 10:56 pm

    Absolutely RIGHT ON THE MARK! i agree with the above comment. HURRY!

  4. neo

    October 22, 2018 at 11:20 pm

    No truer phrase could have been spoken…

  5. Jerry Owens

    October 22, 2018 at 11:49 pm

    Could not be any better

  6. Gerry

    October 23, 2018 at 12:14 am

    Run it every day all day on every network if all these dirtbag networks will run it.

  7. dw

    October 23, 2018 at 12:14 am

    Great Political Ad. A must see for everyone !!

  8. Alison

    October 23, 2018 at 12:20 am

    Bullseye! Run it 24/7!

  9. N

    October 23, 2018 at 12:33 am

    ‪Prosecute to the fullest extent of the law these treasonous NAZI Commie Demoncrat liberals! It’s about time they’re are held accountable! Vote GOP to save the country from turning into another Commie shit hole!‬

  10. Shirley

    October 23, 2018 at 12:34 am

    Wow!! Super video

  11. MICHAEL MCPOLAND

    October 23, 2018 at 12:39 am

    Where can I get a bumper sticker, T shirt or something like that.

  12. Dave

    October 23, 2018 at 1:24 am

    Run it over and over

  13. Sharon

    October 23, 2018 at 1:25 am

    What an amazing ad! Vote RED in 2018 & 2020!!!!!

  14. William R

    October 23, 2018 at 1:40 am

    It’s as simple as this — IF we stay home and don’t go vote Republican, the freedoms we have enjoyed since 1776 will all EVAPORATE … because we have SEEN that the democraps openly ENCOURAGE mob violence, hatred, and LIES …. and put the welfare of CRIMINAL ILLEGALS ahead of our own American citizens! IF we let them take the House, we can kiss our country goodbye!!!

  15. Jim

    October 23, 2018 at 2:20 am

    And, yet, THIS SITE accepts an ad that promotes SHUTTING down thousands of jobs in Montana (mining, timbering, and those ancillary “acceptable collateral damages” Pelosi espouses. VOTE NO on I-186 – it is just MORE OF THE SAME gnu whirled odor America-killing bull crap. Where the HELL do people think taxes are generated, if not from jobs!? A government printing office – like those in Venezuela – does not CREATE income for anyone. They only PRINT fake money. VOTE NO ON I-186 in Montana. I am in NO way affiliated with ANY mining or other resource extractive industry in Montana.

  16. dostaboy

    October 23, 2018 at 4:18 am

    Already shared on Fascistbook.

  17. Laura McGaffey

    October 23, 2018 at 4:37 am

    Do not back down GOP. Show this non-stop everywhere. Sharing on FB.

  18. Charlene

    October 23, 2018 at 7:17 am

    Don’t ya’ll wait for them! Share it yourselves! Send it to any Democrat, independent or not so inspired Republicans!

  19. [email protected]

    October 23, 2018 at 7:53 am

    This Ad IS Awesome-!!! Air it everywhere even on social media groups. These people are paid by Soros and demoncrats to protest, riot, and fight. This is childish, a toddler tantrum. My G-d I’ve never seen Republicans act in such an immature manner. It is quite embarrassing.

  20. Boyd

    October 23, 2018 at 1:38 pm

    Well, I just “aired” it on my Facebook page! Lets see who gives a thumbs up!

    • Jaime

      October 23, 2018 at 2:03 pm

      Good!

    • Linda

      October 23, 2018 at 3:28 pm

      I just posted it to my Facebook page, too!!!

  21. Pat

    October 23, 2018 at 2:36 pm

    Yes!! Share this all over social media!

  22. Carol Fryer

    October 23, 2018 at 7:12 pm

    That is indeed the reason I voted for Trump. He tells the truth and Im sick of politicians telling me what they want me to think and companies telling me what I want to buy. Either you agree with Americans, or not. Either you give us what we want , or not. When the right invites the left onto their shows and they melt down and throw a fit out of stupidity and ignorance, the right suddenly forgets all the common sense things they know and go into defense mode. So easily intimidated by an inflamed infected diseased idiot. They grew a pair temporarily with Kavenaugh. Will they keep them? Your guess is as good as mine. They may turn and attack us after the elections. That seems to be the way politicians work. Then the excuses flow and YOURE the bad guy. Sorry for the rant but Ive lost most of my trust for Washington on both sides. I pray Trump can wake them the hell up.

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