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First it was called “global warming.” Then there was that inconvenient period in the 1990s and early 2000s when the average global temperature actually fell.

So the alarmists rebranded global warming as “climate change” – and the mainstream media quickly picked up the term. Forget that Earth’s climate has been changing for billions of years.

Now, though, the alarmists think that “climate change” is not as alarming as it could be, and one is pushing new terms like “global meltdown” and “climate collapse.”

“As a professional namer, I create names for companies, products and services,” Aaron Hall writes in AdAge. “After the global climate strike this past September, I found myself thinking about the terms ‘climate change’ and ‘global warming.’ Are these scientific terms too neutral? Do they do enough to grab attention and inspire people to take action?”

Hall says the terms “Global Meltdown” or “Global Melting,” deliver the right level of alarm. “The names signal that ice caps are melting, but also create a more visceral image in the mind – that real feeling of ‘melting’ when it’s too hot outside. A meltdown is a disastrous event that draws from the ultimate terror of a nuclear meltdown, an apt metaphor for global destruction.”

He also says “Climate Collapse” and “Climate Chaos” are properly alarming, too.

“Good brand names instill a clear message or even a direct call to action. Perhaps that’s why climate change isn’t powerful enough: ‘Change’ sounds so neutral. However, there’s nothing neutral about collapse or chaos. Both are states of events that you absolutely want to avoid. They ask each of us to do what it takes to avoid collapsing or descending into chaos.” Hall also likes the alliteration – “a naming trick proven to enhance memorability.”

Then there’s “Boiling Point” and “Melting Point.”

“They refer to a tipping point that we’re catapulting toward and must find a way to avert. Because a boiling point is the point at which liquid vaporizes, it brings forth imagery of rivers, lakes and oceans boiling and disappearing. ‘Melting Point’ paints a clear picture of solid matter melting. As glaciers melt and disappear, so does our way of life.”

And of course there’s the old favorite, “Scorched Earth,” a term that already has a specific meaning but, hey, maybe it can be rebranded.

“It’s time to take the gloves off and stop pretending. Sometimes a brand name needs to be hyperbolic to truly capture hearts and minds. If we don’t take massive action now, Earth will be uninhabitable – an irreversible barren wasteland. Plants and animals will die. Humans won’t be able to survive extreme weather like floods, droughts, and fires. If we don’t change, we won’t even be able to spend time outside. ‘Scorched Earth’ paints the direst picture of what’s to come and what we must avoid and is likely the edgiest brand name from our exploration,” Hall writes.

Language is the new tool of climate alarmists. Greta Thunberg, the 16-year-old climate activist from Sweden, said last week that the climate crisis is caused by “racist … systems of oppression.”

“The climate crisis is not just about the environment. It is a crisis of human rights, of justice, and of political will. Colonial, racist, and patriarchal systems of oppression have created and fueled it. We need to dismantle them all. Our political leaders can no longer shirk their responsibilities,” she wrote with two other far-left climate activists in an op-ed Friday.

“Politicians and fossil-fuel companies have known about climate change for decades,” she wrote, adding, “yet the politicians let the profiteers continue to exploit our planet’s resources and destroy its ecosystems in a quest for quick cash that threatens our very existence.”

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13 Comments

13 Comments

  1. Big Montana

    December 2, 2019 at 8:34 am

    It’s all about the UN Agenda 2030. Check it out, it will scare the stuffing out of you.

  2. Carl

    December 2, 2019 at 10:59 am

    Why don’t they call it what it is a HOAX. I just rea a article where a group of scientists said that the glaciers in Antarctica have increased by 50%.

  3. Evangeline

    December 2, 2019 at 12:29 pm

    Climate criers love to change words to drum up emotion because they have no facts. They changed Hillary’s crime to a “matter”, illegals to “undocumented” and so forth.

  4. Mike

    December 2, 2019 at 1:17 pm

    There is no such thing as “Climate Change.” There is, however, a thing called “Nature” but Dumbocrats are too stupid to understand that. Perhaps they could explain why the glaciers covering much of North America melted thousands of years before I owned a car.

  5. Oh no

    December 2, 2019 at 6:16 pm

    Hmm the scortched Earth is having record snowfall and precipitation. They argue the extremes become more extreme. Um no this is normal. We had a drought, which is normal too. Now the Earth is replenishing itself, also normal.

  6. Wilson Mowles

    December 2, 2019 at 8:41 pm

    Greta Thunberg’s brain has reached a “melting point”, but we just refer to it as TDS to shorten it.

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Nikki Haley Breaks with Trump: ‘We Shouldn’t Have Followed Him, and We Shouldn’t Have Listened to Him’

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Nikki Haley, former U.S. ambassador to the United Nations, believes that former President Donald Trump “let us down.”

Haley’s remarks come as the former president’s legal team prepares to present its defense of Trump during his second impeachment trial in the Senate.

In a Politico interview published Friday, Haley, former South Carolina governor, said that “we shouldn’t have followed” Trump.

“We need to acknowledge he let us down,” she said in an extensive profile. “He went down a path he shouldn’t have, and we shouldn’t have followed him, and we shouldn’t have listened to him. And we can’t let that ever happen again.”

She also told the outlet that she has not spoken to Trump since the Jan. 6 riots at the U.S. Capitol, and takes issue with his remarks condemning former Vice President Mike Pence’s refusal to reject the Electoral College vote.

“When I tell you I’m angry, it’s an understatement,” she expressed. “I am so disappointed in the fact that [despite] the loyalty and friendship he had with Mike Pence, that he would do that to him. Like, I’m disgusted by it.”

The former ambassador, who many people are speculating may run for the White House in 2024, also added that Trump will never accept the results of the 2020 presidential election.

“There’s nothing that you’re ever going to do that’s going to make him feel like he legitimately lost the election,” she explained. “He’s got a big bully pulpit. He should be responsible with it.”

Haley also warned that many people still love the former president and will not stop supporting him just because he is out of office.

“I know how much people love Donald Trump,” she admitted. “I know it. I feel it. Whether it’s an RNC room or social media or talking to donors, I can tell you that the love they have for him is still very strong. That’s not going to just fall to the wayside. Nor do I think the Republican Party is going to go back to the way it was before Donald Trump. I don’t think it should.”

Haley added that people, instead, should “take the good that he built, leave the bad that he did, and get back to a place where we can be a good, valuable, effective party.”

“[I]t’s bigger than the party,” she insisted. “I hope our country can come together and figure out how we pull this back.”

Referring to Haley’s possible 2024 ambitions, Politico’s Tim Alberta wrote, “Since last fall, I’ve spent nearly six hours talking with Haley on-the-record. I’ve also spoken with nearly 70 people who know her: friends, associates, donors, staffers, former colleagues. From those conversations, two things are clear. First, Nikki Haley is going to run for president in 2024. Second, she doesn’t know which Nikki Haley will be on the ballot.”

Haley also said that she didn’t believe Trump had a chance of winning in a 2024 election scenario.

“I don’t think he can,” she admitted. “He’s fallen so far.”

“I think his business is suffering at this point,” she added. “I think he’s lost any sort of political viability he was going to have. I think he’s lost his social media, which meant the world to him. I mean, I think he’s lost the things that really could have kept him moving.”

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WATCH: Trump’s Defense Team Absolutely Ruins Democrats With 13 Minute Montage of “Fight” Word Like Trump Did

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The Democrats demonized President Trump for using the word ‘fight’. Trump’s attorneys responded today with a collage of clips from each of the Democrats in the room using the word ‘fight’.

This portion of today’s events on Capitol Hill was excellent. The Democrats claim that because President Trump used the word ‘fight’ in his speech on January 6th in Washington D.C. However, what every Democrat in that room forgot was that they too had used the word previously in political speech.

The montage went on for 13 minutes. (The video montage starts at 7:10 timeframe.)

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WATCH: Trump Attorneys Destroy House Managers on Lying to American Public and Using Manipulated Tweet as Evidence

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President Trump’s defense team took the floor of the US Senate on Friday in defense of President Trump in the Senate impeachment trial.

Trump Attorney David Schoen absolutely destroyed the House Managers when he took to the floor of the US Senate.

At one point Schoen played video of the Democrat lawmakers lying about a Trump tweet.

House Impeachment Manager Eric Swalwell gave a riveting performance on Wednesday reading off Trump’s tweets with emotional appeal.

During this theatrical performance, Swalwell read off a Trump retweet by Jennifer Lynn Lawrence.

But there was one problem with the tweet. It was photoshopped.

Jennifer Lynn Lawrence has never been verified by Twitter. Democrats faked that to make it look more important.

On Friday Trump Attorney David Schoen destroyed Democrats for lying about this to the American public.

WATCH:

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White House Suspends Deputy Press Secretary For Allegedly Sexually Harassing, Threatening Reporter

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The White House announced on Friday that it was suspending Deputy Press Secretary TJ Ducklo after a report surfaced alleging that he sexually harassed and threatened a female reporter who was getting ready to publish a report revealing that he was dating a reporter who had previously been tasked with covering Democrat Joe Biden.

“The confrontation began on Inauguration Day, January 20, after [Politico reporter Tara] Palmeri, a coauthor of Politico’s Playbook, contacted [Axios political reporter Alexi] McCammond for comment while one of her male colleagues left a message for Ducklo,” Vanity Fair reported. “Ducklo subsequently called a Playbook editor to object to the story, but was told to call the Playbook reporters with his concerns. But instead of calling the male reporter who initially contacted him, Ducklo tried to intimidate Palmeri by phone in an effort to kill the story. ‘I will destroy you,’ Ducklo told her, according to the sources, adding that he would ruin her reputation if she published it.”

“During the off-the-record call, Ducklo made derogatory and misogynistic comments, accusing Palmeri of only reporting on his relationship—which, due to the ethics questions that factor into the relationship between a journalist and White House official, falls under the purview of her reporting beat—because she was ‘jealous’ that an unidentified man in the past had ‘wanted to f***’ McCammond ‘and not you,’” the report added. “Ducklo also accused Palmeri of being ‘jealous’ of his relationship with McCammond.”

White House Press Secretary Jen Psaki said following the report that Ducklo has been suspended for a week over the incident.

“TJ Ducklo has apologized to the reporter, with whom he had a heated conversation about his personal life,” Psaki wrote on Twitter. “He is the first to acknowledge this is not the standard of behavior set out by the President.”

“In addition to his initial apology, he has sent the reporter a personal note expressing his profound regret,” she continued. “With the approval of the White House Chief of Staff, he has been placed on a one-week suspension without pay. In addition, when he returns, he will no longer be assigned to work with any reporters at Politico.”

Reporters called out the administration over the incident, highlighting how the Trump administration did not treat reporters that way as well as issues with the timeline of events with regard to the White House taking action to address the incident.

“The Vanity Fair piece indicates that Politico editors reached to the WH after the incident first occurred and the WH acknowledged it was inappropriate,” Spectator editor Amber Athey wrote on Twitter. “But they clearly didn’t have any interest in disciplining Ducklo until his behavior was made public.”

New York Magazine reporter Olivia Nuzzi wrote on Twitter: “I covered Donald Trump for 6 years. It is saying something that this behavior — from a Biden official — shocks me.”

Grabien founder Tom Elliott highlighted the following remarks that Biden made a few weeks ago: “If you’re ever working with me and I hear you treat another colleague with disrespect, talk down to someone, I promise you I will fire you on the spot, on the spot. No if, ands, or buts. Everybody — everybody is entitled to be treated with decency & dignity.”

CNN anchor Jake Tapper responded to the quote, writing: “Standards that are not upheld are not standards. They’re lies.”

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