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How many times have we told companies and sports franchises that if they get woke they’re going to go broke?

We’ve said it countless times, yet they never listen—and the outcome is always the same.

But what happens is that these out-of-touch marketing and PR people that work for these companies always read the “room” wrong.

I know how this works —my background is in marketing and PR— and if you don’t know who your audience is and how to read them, you will lose them. They will turn on you so fast it’ll make your head spin, and that’s what’s happening right now with sports leagues.

After the George Floyd killing, people were shocked and appalled. I was one of them. The thought of someone kneeling on another human being’s neck is really stomach-turning.

But I, like most Americans, believe in our justice system. There’s a process that people have to go through and that needs to play out.

Also, there are a lot of horrible things that happen to a lot of people, and we can’t lose our heads and go overboard; we need to be calm and collected and not turn the situation into a political sideshow.

But that’s not what happened—everyone went haywire and the PR and marketing people working for these sports leagues confused progressive elites and how they think and feel with how average middle-class Americans think and feel.

Huge and very costly mistake to make, one which the folks behind NASCAR committed.

Nowadays, NASCAR is on life support—the latest New Hampshire race had the lowest ratings since 1998.

From Sports Media Watch:

NASCAR ratings took a hit on the fullest sports weekend since March.

NASCAR Cup Series racing from New Hampshire averaged a 1.4 rating and 2.21 million viewers on NBCSN Sunday, marking the lowest rated edition of the race since at least 1998 and the least-watched since at least 2000.

Brad Keselowski’s win declined 18% in ratings and 21% in viewership from last year (1.7, 2.79M) and a tick and 11% respectively from 2018 (1.5, 2.50M). As recently as five years ago, the race had a comparably strong 2.4 and 3.67 million.

So, organizations like NASCAR overreacted to a “noose” that wasn’t a noose and put on a stomach-turning show for an arrogant jerk that just wreaked of phony pandering.

They abandoned their base of fans and sided with the elites, and now they’re paying the price.

And the only way that NASCAR can come back from this, is if the league issues a sincere apology to their fans, saying how sorry they are for making a political mockery of the sport that they love.

Next, Bubba Wallace has to make the same heartfelt apology, and then he should fade into the background, and his name should only be mentioned when absolutely necessary.

  • Yank says:

    This is exactly what BLM wanted for NASCAR. It looks like they both got what they wanted.

  • Garry says:

    I guess all those “left turns” actually turned them left! So long NASCAR, don’t let the door hit you in the ass as you fade into oblivion! Perhaps you can have special seating just for BLM members! Oh wait they don’t go to races! So have fun driving in circles to empty stands and almost no TV viewership! Guess you should al try Formula 1!

  • JOHN V HARROLD says:

    Outlawed the southern flag that represented freedom to many southern Americans, then pulled the drop to one knee to honor a career criminal. Despicable act just like in other soon to die from TV sports. I say good riddance to these anti Americans and to the sports that cater to the leftist communists!

  • JeffB28 says:

    It doesn’t help that now 80% plus of NASCAR is now on pay cable and satellite channels during this Nation’s pandemic when many Americans don’t know where there next paycheck is coming from so to cut costs many are giving the pay channels the boot. Also NASCAR was the last bastion of American Patriotism where people respected our flag and did not “take a knee” why pay more for channels that broadcast games that go against that and we have zero interest in ?

  • WaveForm says:

    Well, well, well…….I think Asscar, uh..oh….nascar has become WOKE……… Are ya feeling that heat….you dumbasses!

    Oh, hey……nba, nfl, mlb…… the way……you’re next……

  • Cyn says:

    One word….AMEN!!

  • CF