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The NFL had high hopes for its long awaited return on Thursday night. Though, the league’s social justice themed season opener was evidently deemed non-essential as fans chose to quarantine themselves on other channels.

According to Deadline Hollywood, “…the Kansas City Chiefs pummeled the Houston Texans 34-20, and the ratings were down — a lot. In early numbers, the primetime NBC game scored a 5.2 among adults 18-49 and 16.4 million viewers between 8-11 p.m. ET.

“Now, those numbers for the 8:25-11:30 p.m. ET game will certainly be adjusted upward later, but right now they mark a 16.1% drop over the spectacle of the September 5, 2019 season opener in the advertiser-rich demographic. In an America and a NFL still adjusting to the new normal of live sports in the era of COVID-19, last night’s game also fell 16.1% in total sets of eyeballs from last year’s fast affiliate results.”

The ratings dive amounts to a 10-year low for the NFL and NBC.

“On a field bordered with the words “End Racism” and fans booing as players from both teams linked arms before kickoff in a sign of solidarity with those fighting social injustice, the ratings and viewership decline could be an ominous sign for a league and the networks,” Deadline reports. “The stellar numbers of last year’s opener, the Green Bay Packers’ grinding 10-3 victory over the Chicago Bears, kicked off a tightly run season that seemingly had reversed years of weakening numbers. Now it could be a case of déjà vu all over again.”

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45 Comments
  • Art Espinoza says:

    I enjoy watching players play FOOTBALL not act like babies and jerks.. They get paid enough but really not NEEDED. Fire their butts and get people that want to play ball, Aholes…

  • Kurt Heinlein says:

    Rev. 1:5 To Him who loved us and washed us from our sins in His own blood, and has made us kings and priests to His God and Father, to Him be glory and dominion forever and ever. Amen.

  • joseph wisniewski says:

    when the Ad monies start to dry up the NFL will change its tune , Money changes everything

  • Save our country says:

    I hope they go broke. I hope nobody buys their merchandise. RIP un-American rich POS.

  • CF
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