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When it comes to messaging and image, the right can sometimes be a bit reserved and … well, conservative.
You know the stereotype: A well-to-do, soft-spoken man in a suit, going into detail about tax policy. Probably reads a newspaper and nods in agreement to Ted Cruz.
There’s nothing wrong with that per se. After all, stereotypical conservatives can seem a bit square because they’re busy doing things, like running businesses, working hard and raising families. Those are far more important than crafting slick political messaging.
Lately, however, the messaging has been writing itself. The right seems to have found its voice and realized that all it takes to connect with people is the truth, told passionately.
You could say that’s one of the reasons Donald Trump won in 2016. Instead of slick Obama-esque messaging, he focused on common-sense talk that got to the truth of the matter. Usually it was blunt, sometimes it was crass, but it rang true — and that, combined with Trump’s unique energy, resonated with voters.
Even the soft-spoken Republican politicians have picked up on this. Cruz has buried the hatchet and is holding joint rallies with Trump. Ex-milquetoast Sen. Lindsey Graham catapulted himself onto the national stage by getting fired up for the truth about Supreme Court nominee Brett Kavanaugh and defending it with passion.
Now a new political ad created by an amateur video editor is getting serious attention for doing essentially the same thing: Shining a light on the truth, and presenting reality in a passionate way.
“We have two choices on November 6th,” the powerful video begins. “The GOP’s America … or the left’s America.”
The video expertly cuts rapidly between two extreme contrasts. On the side of the right, the economy is booming. Unemployment is near record lows, especially for Hispanics and African Americans.
On the side of the left, it’s a very different tone. Radical groups like “antifa” literally shut down streets and bash buildings … or people’s faces.
Instead of distancing themselves from this appalling behavior, Democrats such as Hillary Clinton, Maxine Waters and Eric Holder all but endorse it with language that excuses violence.
All of this — in the video and in real life — comes down to a simple but vital choice: “Jobs Not Mobs.”
That’s exactly the message the president himself has been pushing.
“The Democrats don’t like being called an angry mob,” Trump said in a video posted to his Twitter account. “But really, that’s what they’ve become.”
“They’ve gone so far left, they don’t know what’s going on. When you listen to Eric Holder talking about kicking … or Hillary Clinton saying what she said … they just don’t see it,” he added.
“They’re losing it,” the president continued. “We should be a unified country.”
The video was shared with the hashtag “#JobsNotMobs!”
“Democrats produce mobs and Republicans produce jobs!” he echoed in a campaign appearance in Montana.
“Democrats produce mobs and Republicans produce jobs” –rallying in Montana, President Trump unveils his latest slogan pic.twitter.com/RyXwgKMNW1
— FOX & friends (@foxandfriends) October 19, 2018
It isn’t clear who exactly created the spot-on “Jobs Not Mobs” political video. It was posted to a YouTube account labeled “TRUMP 2020,” and a user called “JFord1984” posted it on Twitter in response to Trump’s video.
It had been watched more than 73,000 times as of Sunday evening.
“If the RNC doesn’t plagiarize this, they deserve to lose,” RedState joked over the weekend.
Here’s a better idea: Figure out who made the video and hire them pronto, Trump. This kind of high-energy messaging is exactly what Republicans need, and it shows that you don’t need empty promises to win elections.
You just need to shine a light on the truth.