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There was a time in America when a razor company had commercials that promoted their product but that is not Gillette’s idea.
After igniting controversy in January with a commercial urging men to push back against “toxic masculinity,” and more ads last month aimed at promoting body positivity, Gillette released a commercial last week showing a father teach his transgender son — Samson — how to shave.
Samson, of course, was born female.
“Growing up I was always trying to figure out what kind of man I want to become, and I’m still trying to figure out what kind that I want to become,” Samson says in the commercial. “I always knew I was different. I didn’t know that there was a term for the type of person that I was. I went into my transition just wanting to be happy.”
“I’m glad I’m at the point where I’m able to shave,” Samson adds. “I’m at the point in my manhood where I’m actually happy.”
The commercial shows Samson’s dad encourage him throughout the shaving process. “Shaving is about being confident,” the dad says.
“I’m actually happy. It’s not just myself transitioning, it’s everybody around me transitioning,” Samson says.
Samson spoke about shooting the ad on his Facebook page and what it meant for him to share his story with everyone.
I shot this ad for Gillette and wanted to include my father, who has been one of my greatest supporters throughout my transition, encouraging me to be confident and live authentically as my best self.
With the help of Gillette, I was able to share an important milestone in every man’s life with my father.
This moment overwhelmed me during filming and again today seeing the ad since it’s been launched. I’m keenly aware of how blessed I am to be able to exist in this world being supported by my family in ways that all too often many of my trans brother, sisters, and siblings who exist outside the binary are not always as fortunate.
I am confident that this ad will encourage many of my trans siblings and fill them with the knowledge that our existence in this world can be filled with the love and support we deserve.